Advertising: An example of advertising would be the Npower “Insheepulation” advert, made for Npower by Aardman. The audience of this advert is the British Public, and the reason it works so well is because Npower have used 2 characters (Wallace and Gromit) who are so ingrained in British Culture that it makes them so utterly recognisable. The company who produced the advert, Aardman, also play a big role in the reason why the advert is so effective, again being so highly regarded in British Popular Culture that makes them so recognisable. The swift and fast moving pace of the advert is also extremely important to note, as it is here where the advert itself succeeds. The advert is advertising gas and water, which under the circumstances could normally make for quite a boring advert, but here due to the wacky nature of the advert and the fast pace, it works really well here, and certainly grabs it’s intended audience’s attention.