Music Videos: An example of a music video would be Peter Gabriel’s “Sledgehammer”, released in April 1986. The reason this particular music video works so well and is so effective was because at the time nothing like this had been done before. While there were certain early stop motion animation films, nothing like this had been done before in the form of a music video, and for the year 1986, it is really quite groundbreaking to see something this advanced being accomplished so early on in the life of Stop Motion Animation. The audience for the music video would have been Peter Gabriel fans, so around the age of early 30s to early 40s, and the reason this video works so well for that particular audience is because at that time that audience would not have seen anything like this before, and this video in particular really showed the power of stop motion animation and what it could do.