Uses and Audiences:

Feature Film: An example of a feature film would be Early Man (Nick Park, 2018), it’s audience being small children. The reason why Early Man caters to this specific demographic is because, like Aardman’s other work, it’s animation style is extremely wacky and unique, which will make it stand out from other different types of animation and make it appeal more to younger audience. The look of the film is also extremely important in this area as well. The film itself is extremely colourful and vibrant, using a lot of vivid imagery throughout (a trademark of Aardman as a company and recognisable throughout their other work including Wallace and Gromit, Chicken Run and Creature Comforts. The reason this look is adopted for the film is because it not only helps to make the film come to life in, but also makes it interesting for its target audience to look at and keep their attention. The run time of the film is also important to note as well. The film is only 86 minutes long, which is quite short for a feature film, but it does this so that the film itself does not feel too overlong or drawn out.